The discussion around personal privacy has only become more important in our modern, digitized world. In Europe, world leaders recognized the need for legal mechanisms to preserve personal data privacy in the wake of the Facebook Cambridge Analytica data scandal. Following suit in the United States, California and other States have passed their own legislation with similar laudable goals. However, the broad and sweeping effects of these laws means that businesses must shift resources from profitable uses into costly compliance regimes that, in some cases, are inconsistent with each other. This Comment discusses the burdens that these laws place on regulated businesses, as well as potential constitutional concerns. Finally, this Comment proposes that a federal standard be put in place in the United States to both ensure robust protection of consumers’ personal data and to decrease the substantial burdens that a patchwork of state law creates for businesses that must comply with them.


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