"Data is the pollution problem of the information age, and protecting privacy is the environmental challenge."

You trade it every day. In a technologically-evolved world, our personal data has become a form of currency in the digital marketplace. Who is responsible for protecting that data? What happens when it is compromised? This Comment conducts a descriptive assessment of North Carolina's data breach notification law, exploring the legislative history of the Identity Theft Protection Act and comparing the consumer protections found therein to those offered in other states' statutory schemes. Additionally, this Comment evaluates the extent to which a statutorily required reasonable security standard comports with consumer protections, and their competitive interplay with businesses' economic interests.



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