This Comment provides a brief overview of trademark law as specifically applied in the context of the Internet, and also looks at the substantial differences in how that law is applied in various jurisdictions. Part I of the Comment briefly discusses the protections offered by the Lanham Act. Part II discusses the Lanham Act as applied to the Internet, specifically in the context of website meta tags. Part III discusses how recent decisions have ruled on the buying and selling of keywords. Part IV discusses recent rulings on using trademarked terms as meta tags. Finally, Part V discusses potential changes to the Lanham Act and its application to keywords to make it more effective in the context of digital protection.
M. Lee Taft, Out of Sight, Out of Mind? Why the Lanham Act Needs to Be Brought Into the Digital Millennium, 34 Campbell L. Rev. 755 (2012).